What are high RPM YouTube niches?
High RPM niches are topics where creators earn more per 1,000 views because advertisers pay more to reach those viewers. Videos about investing, business software, insurance or property attract ads from companies chasing valuable customers, so their RPM is several times that of gaming or music.
This page ranks 17 niches by typical long-video RPM for mostly US, UK, Canadian and Australian audiences, and shows what a number of monthly views would earn in each. The ranges are broad, unofficial figures from what creators commonly report. Audience country, video length and the time of year all change RPM within a niche, and a niche only pays if people want to watch your videos about it.
How to read the niche ranges
1.Compare the niches
Each niche shows a typical long-video RPM range for a mostly US, UK, Canadian and Australian audience.
2.Enter your views
Type your monthly views to see the earnings range for every niche.
3.Check your own RPM
Compare with the RPM in YouTube Studio's Analytics, which reflects your actual channel.
Example: 100,000 monthly views in three niches
The same monthly views earn very different amounts.
- Personal finance ($8 – $25)
- $800 – $2,500
- Education & how-to ($3 – $10)
- $300 – $1,000
- Gaming ($1 – $5)
- $100 – $500
monthly earnings = monthly views ÷ 1,000 × RPM
100,000 ÷ 1,000 = 100, so each range is simply 100 times the niche's RPM range.
Why some niches pay more
Advertisers pay most to reach people who are about to spend money: on investments, software, insurance, property or a business. Videos about those topics attract those ads, so their RPM, what a creator earns per 1,000 views, is higher.
These are broad, unofficial ranges built from what creators commonly report. Within any niche, the audience's countries, the video length and the time of year change RPM a lot, and a niche only pays if people want to watch you make it.
Frequently asked questions
What is the highest paying YouTube niche?
Personal finance and investing is usually at the top, followed by business, insurance, marketing, real estate and software.
Why do kids' videos earn so little?
Videos made for kids can't show personalized ads, and those ads pay much less.
Should I pick a niche for its RPM?
Only if you can keep making videos people want to watch. More views at a lower RPM often earn more than few views at a high one.
Do these ranges apply to Shorts?
No. They're for long videos. Shorts are paid from a shared pool and usually earn a few cents per 1,000 views; the Shorts earnings calculator covers them.
Related tools
Monetization Checker
Check a channel against the YouTube Partner Program requirements.
Money Calculator
Estimate YouTube ad earnings per day, month and year from views and RPM.
Shorts Earnings Calculator
Estimate Shorts earnings from views, RPM and music use.
CPM & RPM by Country
Rough RPM tiers by viewer country, and how CPM and RPM differ.
Playlist Length Calculator
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Playlist Study Planner
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