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YouTube Views Ratio Calculator

Enter a channel to see how its views compare with its subscribers, or a video to see its likes and comments per view. You can also type in your own numbers.

What is a YouTube views ratio calculator?

A views ratio calculator compares a channel's or video's numbers with each other to show how engaged its audience is. For a channel it works out views per subscriber, views per video, and how many subscribers a typical recent upload reaches. For a video it gives the like-to-view and comment-to-view ratios and the engagement rate.

Paste a channel or video link and the tool works out which it is, or type your own numbers into the calculator to compare anything. The ratios vary widely by topic and audience, so they're most useful for comparing a video with the same channel's other uploads, or a channel with others of a similar size in its niche.

How to calculate YouTube view ratios

  1. 1.Enter a channel or video

    Paste an @handle, a channel link or a video link. The tool works out which it is.

  2. 2.Read the ratios

    Channels get views per subscriber and per video; videos get like, comment and engagement ratios.

  3. 3.Or use your own numbers

    Type views, subscribers, likes and comments into the calculator to compare anything.

Example: how far new uploads reach

A channel has 500,000 subscribers, and its last 30 uploads averaged 60,000 views.

Recent views ÷ subscribers
12%
Total views
75,000,000
Views per subscriber, lifetime
150×

reach = average recent views ÷ subscribers

60,000 ÷ 500,000 = 0.12: a new upload is seen by roughly as many people as 12% of the subscriber count.

What the ratios mean

Views per subscriber shows how far a channel's videos reach beyond its subscribers. Recent average views divided by subscribers is the most useful version: it shows how many people a new upload actually reaches.

For a video, the like-to-view ratio and comment-to-view ratio show how strongly viewers reacted. They vary a lot by topic and audience, so compare a video with others from the same channel rather than with a fixed target.

Frequently asked questions

What is a good views-to-subscribers ratio?

There's no standard target; it depends on the niche and how long the channel has been growing. Compare a channel with others of a similar size in its niche, and with its own recent uploads.

What is a good like-to-view ratio?

It depends a lot on the topic and the audience. Compare a video with the same channel's other uploads to judge it.

Why are likes or subscribers missing?

Creators can hide like counts and subscriber counts, and YouTube doesn't share hidden numbers. Ratios that need them can't be worked out.

Why is lifetime views per subscriber so high on old channels?

Lifetime views include years of search traffic and viral hits from people who never subscribed, so they grow faster than subscribers. Recent views divided by subscribers says more about the channel today.

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