Engagement Rate Calculator

Engagement rate measures how many people interact with a post compared with how many could have seen it. Brands use it when choosing creators to work with, because it reflects real interest better than follower counts, which can be inflated.

This calculator adds a post's likes, comments, saves and shares and divides the total by followers, accounts reached or views, as you choose, then shows the rate as a percentage with a rough rating. It works for Instagram posts and Reels, TikTok videos, and any platform that shows these numbers.

Engagement by followers is what brands usually quote, because anyone can work it out from a public profile. But only part of your followers see each post, and non-followers see Reels, so rates by reach or views tell you more about how good the post was. TikTok is normally measured by views, since most of its audience doesn't follow the account.

Rates fall as accounts grow, and they vary a lot by niche, so compare a post with your own past posts first.